Picaro Studio · San Francisco, London & Bangalore

We are the engineering wing for companies that have outgrown generic software. We build custom infrastructure — CRMs, integrations, and web architecture — that works exactly the way your business does.

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Built for decision-makersCEOs, Founders, CTOs
⚙️
4–6 engagements per quarterSenior engineers, every project
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US, EU & India clientsEnterprise-grade delivery
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Zero ongoing maintenanceBuilt to run forever
Cloudflare WorkersTypeScriptHono FrameworkReactNode.jsAWSD1 SQLiteWorkers KVVitePostgreSQLCloudflare WorkersTypeScriptHono FrameworkReactNode.jsAWSD1 SQLiteWorkers KVVitePostgreSQL
Who We Work With

Your dedicated engineering division.
Built for leaders who demand precision.

We work directly with the executives who own the outcome. No account managers, no offshore handoffs, no junior substitutes. The engineer you brief is the engineer who builds.

Chief Executive Officer
CEOs & Founders

You're running the company. Your software infrastructure should run with the same rigour as the rest of your business — not require a weekly fire-fighting call to stay alive. You need systems engineered to operate without your oversight.

Your CRM doesn't match how your sales actually work
You're paying for 12 SaaS tools that don't talk to each other
Operational data lives in spreadsheets, not systems
Commission disputes are costing you money and relationships
Chief Technology Officer
CTOs & Eng Leads

You know precisely what needs to be engineered. The constraint is execution bandwidth, not vision. We are the firm you engage when the problem is too architecturally complex for a contractor and too strategically sensitive for a generic vendor.

Your team is buried in feature work — no one touches infra
You need an integration nobody on the team has done before
The architecture decision is too expensive to get wrong
You need a working system faster than an in-house hire allows
Operator / Business Owner
Operators & MDs

You manage a division or a business unit with real P&L accountability. The operational drag is quantifiable — manual reconciliation, data silos, unresolved disputes — and every week it runs unchecked, it costs the business measurable revenue.

40+ hours/week of manual data work that should be automated
No single view of revenue across systems
Partner networks creating disputes you can't resolve cleanly
Reporting that takes days to produce, not seconds
Why the world's most demanding operators choose us

Engineering discipline.
Zero compromise.

We don't pitch. We diagnose. Every engagement begins with a rigorous analysis of your system, your constraints, and the cost of inaction. The document we produce is a technical specification — not a sales deck. Most of our clients say it was worth the engagement before we wrote a single line of code.

How we work →
01

Edge-First Speed

Every system we build runs on Cloudflare's global edge — 300+ locations worldwide. Your users in Bangalore, London, or San Francisco all get the same near-instant response. No server to maintain, no scaling events to manage.

02
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Secure by Design

We don't bolt on security after launch. Our architecture eliminates entire categories of risk: no vulnerable plugin ecosystems, no unpatched CMS, no shared database servers. The attack surface is minimal by construction.

03
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Built to Last

We don't charge a monthly fee to keep your system alive. What we build runs without intervention. No plugin updates. No server maintenance windows. No "please upgrade your plan" emails.

500+
Channel partners
managed per system
99.9%
Uptime across
all deployed systems
0
Monthly maintenance
fees we charge
4–6
Engagements per quarter.
Senior engineers only.
What We Build

Four types of systems. All custom.

We don't sell packages or templates. Every system is designed for your operational reality, from the data model up.

01Custom CRM & Revenue OperationsMost Requested
+

Off-the-shelf CRMs are built for the median company. Your business isn't median. We engineer CRM systems that match your exact sales workflow — including multi-tier channel networks, compliance routing, and commission attribution.

Lead routing with multi-layer deduplication
Commission lock at first-touch assignment
Cross-border compliance routing
Role-based access at the data layer
Full audit trail for dispute resolution
02High-Performance Web ArchitectureCorporate Sites & Portals
+

Lightning-fast, globally distributed corporate web properties. We build for Fortune 500 performance benchmarks — sub-500ms global load times, Core Web Vitals scores of 100, and infrastructure that doesn't require a DevOps team to maintain.

Sub-500ms global page load times
Infinite scalability — no server capacity planning
Core Web Vitals: 100/100
Edge-rendered, no SSR server to manage
Zero infrastructure management overhead
03System IntegrationsERP · CRM · Payments
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Most enterprise tech stacks are archaeological sites — layers of software added over years, never designed to talk to each other. We build the connective layer that creates a single source of truth.

SAP, Tally, Zoho, Salesforce integrations
Razorpay, Stripe, payment gateway sync
Real-time webhook-based data pipelines
Idempotent adapters — no duplicate transactions
Error queuing with automatic retry logic
04Edge-First DeploymentsCloudflare Stack
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We architect for Cloudflare's global network from day one — Workers, D1, KV, R2. Your infrastructure runs closer to your users than any traditional cloud provider, without the complexity of managing distributed infrastructure.

Cloudflare Workers: zero cold-start compute
D1 SQLite: globally distributed SQL
Workers KV: low-latency session storage
R2: object storage with zero egress fees
Explore All Capabilities
Case Study

A real problem. A real system.

Real Estate · India · Revenue Protection

Project Bulwark: Channel Partner CRM

A top Indian real estate developer was losing millions in commission disputes. 500+ channel partners. No lead deduplication. Multiple agents contacting the same prospect.

<1%
Commission disputes post-launch
500+
Active channel partners
99.8%
Lead dedup accuracy
Real Estate Developer · India · Enterprise

Commission disputes dropped to near-zero

We designed and deployed a custom CRM that intercepts every inbound lead and runs it through a multi-layer deduplication check — phone, email, and ID — before assigning to an agent. The commission record is locked at first touch. Immutably. Disputes now have a clear, legally-binding audit trail.

The system eliminated a recurring source of legal disputes and protected millions in annual commission revenue. Built in 8 weeks. Zero maintenance since deployment.
Custom CRMLead RoutingCommission ProtectionCloudflare D1API Integration
Read Full Case Study
What Clients Say

From the people we've built for.

Real feedback from CEOs, Founders, and CTOs across real estate, fintech, logistics, manufacturing, and more.

How We Work

Four steps from problem to production.

01
You bring the problem

We start with a 45-minute architecture call. No pitch. No deck. You explain the bottleneck. We listen and ask hard questions.

02
We map the system

Before writing a line of code, we deliver a technical proposal: data model, system diagram, estimated scope. You own this document either way.

03
We build it

Senior engineers on every task. Milestone-based delivery. You see working software at every checkpoint — not just at the end.

04
It runs forever

We hand over full source code, documentation, and credentials. The system is yours. No lock-in. No monthly maintenance invoice.

Selective Engagements — Now Accepting Q4 Briefs

Have a system that should perform at enterprise-grade — but doesn't?

We take on 4–6 engagements per quarter. Selectively. Every brief begins with a no-commitment architecture consultation where we identify the exact failure point and what it's costing you.